So, when you consider all of these things, is using group boards still worth it? Group boards should work for you, not the other way around! Plus, pinning to so many group boards takes too much time. One should not rely completely on group boards to grow a website. As with everything, it is so important to maintain a balanced approach in your Pinterest strategy. While no one has said that you should stop using group boards completely, there have been clear signs that there needs to be a shift in strategy for group boards. Some wondered what they should do, some pinners abandoned group boards altogether, and some owners of group boards just stopped their group boards. When Pinterest said they were changing the algorithm so that a pinner’s pins would only be shown to that person’s followers, it caused significant concern for many people. While most group boards had a policy like pin one of someone else’s pins to your own boards for each pin you shared of your own, many bloggers relied on having their pins seen by other group members’ followers. They would then rotate their pins through these boards and get significant traffic from them. Check it out to see if it can work for you! My Thoughts on Using Group Boardsįrom what I understand, a popular strategy that many bloggers used was to join huge numbers of group boards for places to share their pins. For many bloggers, group boards were a significant part of their Pinterest strategy, so this was a huge deal!Īs a new Pinterest manager (3 months in), I have a strategy for using group boards that I wanted to share. Any purchases made through these links provide me with compensation at no additional cost to you.Īs many of you know, Pinterest stated earlier this summer that the Pinterest algorithm was changing again and they were de-emphasizing group boards.
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